Google says it. We say it. Nobody can guarantee rankings, and "number 1 in 30 days" is the oldest con in this industry. Real SEO in Kent takes months, and then it becomes the most powerful channel you own: free clicks, compounding month after month, while your competitors pay for every single one of theirs.
We've rescued dozens of sites after these exact pitches. If you hear any of the below, hang up.
Google explicitly warns against anyone making this claim. Rankings can't be bought or promised by any agency on earth.
Nobody does. Not us, not them, not the bloke on Fiverr. Google doesn't do mates rates.
Spam links from dodgy directories that get your site penalised. Cleaning this up costs more than doing it right the first time.
If they haven't looked at your site before quoting, they're selling a package, not a plan.
Impressions and "keywords tracked" don't pay your bills. Rankings, clicks and enquiries do.
Some lock you in by keeping your website hostage. Leave and you lose everything. Run.
Here's the bit the cowboys won't tell you: SEO is slow to start and then nearly impossible to stop. Once you own the rankings for your trade in your area, those clicks are free. Forever. That's why it's worth doing properly.
Our SEO team cut their teeth at one of Australia's biggest SEO companies before bringing it home to Kent. Hundreds of sites worked on. Clients ranked number 1 for thousands of high intent keywords, the searches where someone is ready to spend, not just browsing. And a speciality we wish we didn't need: rescue jobs, fixing sites after a cheap SEO company has butchered them.
Full technical audit: site structure, speed, indexing, everything Google sees. We fix the foundations before touching anything else, because content on a broken site is wasted money.
Pages built around what your customers actually type into Google. Local SEO, Google Business Profile, content that answers the searches with money behind them.
Monthly reports in plain English: what happened, why, what's next. Rankings climb, clicks come in free, and every month stacks on the one before it.
"Obsidian Media is like finding a needle in a haystack. With there being so many SEO professionals out there, it can become too easy to get scammed by individuals who do not have the experience you need to grow a business, and can fundamentally ruin your online reputation (which almost happened to us if we hadn't found Ethan). Ethan and his partner Tami have worked for one of the biggest SEO companies in Australia and actually specialise in this area. Within the first month, Ethan conducted a full audit of my site and highlighted key areas that a previous company had messed up. In just one month, our searchability increased significantly. They fixed all technical issues, cleaned up the site structure, improved our keyword content, and achieved major movement with local keywords. Working with Obsidian is like adding a new member to your business team. 100% recommend."
Ads make your phone ring this week. SEO makes it ring forever. Most of our clients run ads for leads now while the SEO compounds in the background, then watch the free clicks slowly take over. We'll tell you straight which one fits your budget and your timeline on the call.
We audit first, quote second. If SEO isn't right for you yet, we'll say so and tell you what is.
For a new site, expect real movement in 6 to 12 months. Rescue jobs on existing sites often move faster because there's usually low hanging fruit a previous company missed or broke. Anyone quoting weeks is lying to you, and now you know why.
No, and neither can anyone else, whatever their sales page says. What we do promise: the work gets done properly, you see exactly what we did each month in plain English, and you're never locked in. If we're not moving the needle, you leave with 30 days notice.
Depends entirely on the state of your site and how competitive your patch is, which is why we audit before we quote. What it never is: a £99 package. Cheap SEO is the most expensive thing you can buy, because you pay for it twice, once for the damage and once for the repair.
Probably, it's a speciality. Spam links, butchered site structure, duplicate pages, penalties: we've cleaned up all of it. The audit will tell us how deep the damage goes and how long the repair takes, and we'll show you exactly what we found.
If you need leads this week, yes, start with ads. But every click you buy disappears the moment you stop paying. SEO is the only channel where the work you pay for this month is still bringing in customers in three years. The smart play for most local businesses is ads for now, SEO for forever.
Months, not weeks, and anyone who says otherwise is selling you the scam this page warns about. But the compounding is real: rankings won properly keep sending free clicks for years, which is why the maths eventually embarrasses paid ads.
Carefully and honestly, through content and real citations. Not the 500-links-for-£50 packages that get sites penalised and keep our rescue service busy.
Usually ads first for immediate leads while SEO compounds in the background. They share data too: the search terms that convert in ads tell us exactly what to rank for.
Sixty seconds. Tell us your trade and your area. We'll audit your site and tell you what's actually possible, with no cowboy promises attached.
Obsidian Media● Online, replies fast
Keep your phone nearby. We check your area, then call or text to talk it through. Usually same day.
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